Posts Tagged: business strategies

FDA Cracks Down on Scary Imports That Impact Public Safety

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India is the second largest exporter of over-the-counter and prescription drugs to the U.S. However, the FDA has recently increased their inspections of these manufacturers due to falsified drug test results, safety lapses, and the sale of fake medicines. Questions: 1. What percentage of U.S. over-the-counter and generic prescription drugs are supplied by India manufacturers?… Read more »

What is a Super Bowl Ad Worth?

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Derek Thompson presents evidence on both sides of the debate about whether Super Bowl ads are a waste of money or worthwhile advertising venues. Questions: 1. Rather than the price you pay for the advertisement, what does Mr. Thompson say that Super Bowl advertising is all about? 2. What is this year’s Super Bowl ads… Read more »

A Cost Benefit Analysis of Super Bowl Commercials

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Advertisers paid up to $4 million for a 30-second spot during the Super Bowl. This article examines the Go Daddy spot and the potential cost effectiveness of the company’s Super Bowl ads. Questions: 1. According to the article, how many customers does it take to break even and what amount on average must they spend?… Read more »

Sometimes Plans Just Don’t Work Out

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Although it was an excellent strategy to run a two-minute Bob Dylan ad at the end of the third quarter, the moment of peak Super Bowl excitement, the Seahawks stole the show early in a 36-0 blowout. Questions: 1. How much did the 2-minute ad cost Chrysler? 2. According to the article, when will the… Read more »

No Symbolic Message of Contrition for Jamie Dimon

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What a difference a year makes for Jamie Dimon! Last year, he had half of his paycheck cut to a measley $11.5 million for an embarrassing multi-million dollar trading blowup that resulted in $1 billion in fines. This year, after Chase paid the feds $20 billion in penalties for transgressions committed on Dimon’s watch, JPMorgan’s… Read more »

Starbuck’s App: Are You At Risk?

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The Starbuck’s app, used by more than 10 million customers that purchase drinks and food directly from their smartphones, was exposed as risky by security researcher, Daniel Wood. According to Wood on January 13, “There are multiple instances of the storage of clear-text credentials that can be recovered and leveraged for unauthorized usage of a… Read more »

Nothing’s sacred!

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Over the past decade, the number of “hospice survivors” in the United States has risen dramatically. According to the Washington Post, this is, in part, because hospice companies earn more by recruiting patients who aren’t actually dying. Healthier patients are more profitable because they require fewer visits and stay enrolled longer. Questions: 1. How large… Read more »

Tax breaks disappearing in 2014

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Unless Congress extends the tax deductions that are set to expire at the end of 2013, credits and deductions benefiting everyone from teachers and students to homeowners are scheduled to expire. Questions: 1. Which of these eight deductions will affect you personally? 2. Which of these eight deductions will affect your parents and other family… Read more »

The Airline Industry in Africa is Expected to Boom in the Coming Year(s)

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Africa is a continent with the 2nd largest population but only 3% of the global air traffic. The region’s economies are growing robustly and by all indications will continue to do so in the coming years. With a rise in GDP, a corresponding rise in demand for aviation services is to be expected. Questions: 1…. Read more »

A Back Door or Bribery?

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JP Morgan’s “Sons and Daughters” hiring program is under scrutiny by federal regulators. Confidential documents obtained from the company are being explored to shed light on whether the program indicates wrongdoing by the bank to hire children of China’s ruling elite, in order to secure existing and future business from Chinese-government-run companies. Questions: 1. Based… Read more »