Google’s Questionable Algorithm

Posted by & filed under Accounting Principles, Advanced Accounting, All Articles, Auditing, Cost Accounting, Financial Accounting, Financial Reporting and Analysis, Financial Statement Analysis, Fraud Accounting, IFRS, Intermediate Accounting, International Accounting, Managerial Accounting, Uncategorized.

Any publicity, even negative publicity, means a win with Google’s ranking algorithms. This New York Times story details a retailer known as DecorMyEyes.com who first hired a search optimization company to burnish the site’s reputation by writing positive things about the company, but then stumbled on a better “free” success strategy of providing poor customer… Read more »

How to “Regroup” During a Recession

Posted by & filed under Accounting Principles, All Articles, Managerial Accounting, Video Updates.

Chris Mittelstaedt, owner of The FruitGuys, has turned his local business into a national operation by changing strategy during the recession through investment in technology and the restructuring of his operations. Required: 1.  Based on the video, what were some of the things that Chris did to cut costs?  What disaster almost bankrupted his company?… Read more »