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Although it was an excellent strategy to run a two-minute Bob Dylan ad at the end of the third quarter, the moment of peak Super Bowl excitement, the Seahawks stole the show early in a 36-0 blowout.

1. How much did the 2-minute ad cost Chrysler?
2. According to the article, when will the losses be tallied on this ad?
3. How should Chrysler report the ad in a journal entry? What types of costs might the company have to detail as part of this entry?

St. John, A. (2014). How the Seahawks Sacked Bob Dylan and Cost Chrysler Millions in the Super Bowl Ad Race, Forbes, Feb. 2 (Retrievable online at