Although it was an excellent strategy to run a two-minute Bob Dylan ad at the end of the third quarter, the moment of peak Super Bowl excitement, the Seahawks stole the show early in a 36-0 blowout.
Questions:
1. How much did the 2-minute ad cost Chrysler?
2. According to the article, when will the losses be tallied on this ad?
3. How should Chrysler report the ad in a journal entry? What types of costs might the company have to detail as part of this entry?
Source:
St. John, A. (2014). How the Seahawks Sacked Bob Dylan and Cost Chrysler Millions in the Super Bowl Ad Race, Forbes, Feb. 2 (Retrievable online at http://www.forbes.com/sites/allenstjohn/2014/02/02/how-the-seahawks-sacked-bob-dylan-and-cost-chrysler-16-million-in-the-super-bowl-ad-race/)