Derek Thompson presents evidence on both sides of the debate about whether Super Bowl ads are a waste of money or worthwhile advertising venues.
1. Rather than the price you pay for the advertisement, what does Mr. Thompson say that Super Bowl advertising is all about?
2. What is this year’s Super Bowl ads cost-per-mille (thousand viewers)? What was last year’s cost-per-mille?
3. According to the article, what is the relationship between viewership of the Super Bowl and ad costs?
4. Discuss which view you agree with – Cheap Advertising or Waste of Money. Why?
Thompson, D. (2014). Super Bowl Ads: Incredibly Cheap or an Incredible Waste of Money? The Atlantic, Feb. 1 (Retrievable online at http://www.theatlantic.com/business/archive/2014/02/super-bowl-ads-incredibly-cheap-or-an-incredible-waste-of-money/283505/)