A World without Stores? Where will we hangout?

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According to CNN, America’s long-standing love affair with shopping at malls and department stores may be nearing an end. Questions: 1. Compare the drop in jobs at shopping mall retail stores Between 2001 and 2016 and those jobs at coal mines. What does this say? 2. What are the demographics of workers at shopping mall… Read more »

YouTube in Hot Water!

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According to the New York Times, there is an expanding advertising boycott of YouTube. This is due to big-spending companies’ doubt about Google’s ability to prevent marketing campaigns from appearing alongside repugnant videos. Questions: 1. Who are some of these companies and what type of content are they finding offensive? 2. Approximately how many hours… Read more »

Who is watching you and why?

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A number of companies have entered living rooms in recent years, emerging with new, granular ways for marketers to understand how people are watching television and, in particular, commercials. Questions: 1. Why has the appeal of this information increased? 2. How do they do this? 3. How much do companies spend on TV ads in… Read more »

Denied Healthcare Coverage? Maybe you should check with your FitBit?

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Healthcare companies have increasingly offered cash promotions and discounts to users who provide their Fitbit data. But could this be used by insurers rather than to improve customer health? Questions: 1. In what types of negative ways could this data be used, according to the article? 2. What issues in Congress could promote the negative… Read more »

Super Bowl Ads! Worth it?

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The questions asked each year are whether Super Bowl advertising is worth it and what the network is charging. This year Fox charged $5 million for a 30-second spot, last year CBS charged about the same, and Comcast NBC charged about $4.5 million for a 30-second spot. Questions: 1. How much is the per second… Read more »

Sweet Dreams and Watch Out for those False Medical Claims!

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If you have been up late watching TV, you might have seen the Infomercial for a Minnesota company that sells My Pillow, a patented open-cell, poly-foam design created by inventor Michael J. Lindell. This staple of late-night TV infomercials has sold about 18 million pillows since 2005. However, a recent lawsuit successfully argued My Pillow… Read more »

Be Afraid, be very afraid!

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Unilever is paying $1 billion for Dollar Shave Club, a five-year-old start-up that sells razors and other personal products for men. Questions: 1. Why does the author of this article say that all companies should be very afraid of this deal? 2. After Michael Dubin’s YouTube ad premiered, what happened in terms of orders and… Read more »

Will it Work?

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Norovirus, salmonella, and E. Coli outbreaks during 2015 at fresh food restaurants run by Chipotle have cost a huge loss of business. However, in mid-February, the chain plans a strategic marketing campaign aimed at trying to bring these customers back. Questions: 1. By how much did comparable restaurant sales fall in the fourth quarter of… Read more »

Want to open a franchise?

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Because Papa John’s is trying to recruit franchisees for new restaurant growth, it is offering enormous discounts to potential U.S. operators. Based on the information in the article, Papa John’s says the incentive package is worth roughly $60,000. Questions: 1. What are the fees that Papa John’s is temporarily waiving? 2. Using the minimum investment… Read more »

All Day Breakfast

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In an email to franchisees, McDonald’s US President Mike Andres called the all-day breakfast launch a success. However, this article points to a survey of U.S. franchisees that disagree. Questions: 1. Why are McDonald’s franchisees saying that the all-day breakfast launch has been a nightmare? List the reasons and rank them according to your opinion… Read more »