Posts Tagged: Google

Can you Alter what the Internet says about you? Ask UC – Davis.

Posted by & filed under Accounting Information Systems, Accounting Principles, All Articles, Auditing, Cost Accounting, Ethical Dilemma, Financial Accounting, Intermediate Accounting, Managerial Accounting, Video Updates.

To improve the reputation of the University of California, Davis, and its Chancellor, Linda P.B. Katehi, after the November 2011 pepper spraying of students, the university contracted with consultants for at least $175,000 to scrub negative online Internet postings about the incident. Questions: 1. Explain what percentage the strategic communications budget increased by from 2009… Read more »

European Backlash!

Posted by & filed under Accounting Information Systems, Auditing, Financial Reporting and Analysis, Financial Statement Analysis, Managerial Accounting.

According to the New York Times, across Europe, Google has been under fire. This reflects the broader challenges facing American technology companies. Fairly or not, Google has become a glaring proxy for criticism of an intrusive American government and concern over America’s unmatched technology dominance. Questions: 1. What other U.S. tech companies are being carefully… Read more »