Ad-Tech Companies to chase big OTT dollars

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According to Business Insider, a cottage industry of companies has sprung up to grab a piece of the revenue flowing to over the top (or OTT) advertising. OTT refers to film and television content provided via a high-speed Internet connection rather than a cable or satellite provider. OTT does not mean free, as the term encompasses services… Read more »

Benefits for Contractors

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Google employees are rewriting workplace rules at one of the world’s largest tech companies. Questions: What precipitated Google’s requirement for contract companies to provide some benefits to the thousands of contract employees who work every day with Google’s full-time employees at company offices around the world? What approximate percentage of workers at Google are contract… Read more »

Can you Alter what the Internet says about you? Ask UC – Davis.

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To improve the reputation of the University of California, Davis, and its Chancellor, Linda P.B. Katehi, after the November 2011 pepper spraying of students, the university contracted with consultants for at least $175,000 to scrub negative online Internet postings about the incident. Questions: 1. Explain what percentage the strategic communications budget increased by from 2009… Read more »

European Backlash!

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According to the New York Times, across Europe, Google has been under fire. This reflects the broader challenges facing American technology companies. Fairly or not, Google has become a glaring proxy for criticism of an intrusive American government and concern over America’s unmatched technology dominance. Questions: 1. What other U.S. tech companies are being carefully… Read more »