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According to the Washington Post, companies such as E.L.F., Essence and NYX have flourished as beauty influencers — particularly on TikTok and YouTube — raised their profiles, and as entrenched inflation made many consumers reassess their spending.


  1. By how much in the last quarter, did E.L.F. Beauty see its net sales surge?
  2. By how much in 2023, did E.L.F. Beauty see its stock rise?
  3. E.L.F makes a product similar to Dior’s $40 Addict Lip Glow Oil for what price?
  4. E.L.F. is an acronym for what?
  5. When was the company founded?
  6. When the article says: Dupes Dominate, what does that mean?


Peiser, J. (2023). Viral ‘dupes’ make E.L.F. the makeup brand of the moment. The Washington Post, December 17 (Retrievable online at