E.L.F. Makeup – Profile Rising Due to Social Influencers

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According to the Washington Post, companies such as E.L.F., Essence and NYX have flourished as beauty influencers — particularly on TikTok and YouTube — raised their profiles, and as entrenched inflation made many consumers reassess their spending.

Questions:

  1. By how much in the last quarter, did E.L.F. Beauty see its net sales surge?
  2. By how much in 2023, did E.L.F. Beauty see its stock rise?
  3. E.L.F makes a product similar to Dior’s $40 Addict Lip Glow Oil for what price?
  4. E.L.F. is an acronym for what?
  5. When was the company founded?
  6. When the article says: Dupes Dominate, what does that mean?

Source:

Peiser, J. (2023). Viral ‘dupes’ make E.L.F. the makeup brand of the moment. The Washington Post, December 17 (Retrievable online at https://www.washingtonpost.com/business/2023/12/17/elf-makeup-dupes)