E.L.F. Makeup – Profile Rising Due to Social Influencers

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According to the Washington Post, companies such as E.L.F., Essence and NYX have flourished as beauty influencers — particularly on TikTok and YouTube — raised their profiles, and as entrenched inflation made many consumers reassess their spending. Questions: Source: Peiser, J. (2023). Viral ‘dupes’ make E.L.F. the makeup brand of the moment. The Washington Post,… Read more »

TikTok Shakeup

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According to the New York Times, TikTok’s chief operating officer is stepping down, and the company is bringing in a new executive to run its communications department. Questions: 1, Who was TikToks’s COO? 2. Which company did the new COO come from? 3. When did the resigning chief operating officer join TikTok to run its… Read more »

If you are part of “Generation Zalpha,” there might be an internship in your future!

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According to the New York Times, making TikTok content for brands is the hot new gig and job sites are peppering listings with ads for “TikTok content creator interns.” Questions: Source: Maheshwari, S. (2023). Wanted: Interns Who Can Make TikTok Hits. The New York Times, Feb. 12 (Retrievable at https://www.nytimes.com/2023/02/12/business/tiktok-interns.html).