According to the Washington Post, companies such as E.L.F., Essence and NYX have flourished as beauty influencers — particularly on TikTok and YouTube — raised their profiles, and as entrenched inflation made many consumers reassess their spending. Questions: Source: Peiser, J. (2023). Viral ‘dupes’ make E.L.F. the makeup brand of the moment. The Washington Post,… Read more »
Posts Tagged: TikTok
TikTok Shakeup
According to the New York Times, TikTok’s chief operating officer is stepping down, and the company is bringing in a new executive to run its communications department. Questions: 1, Who was TikToks’s COO? 2. Which company did the new COO come from? 3. When did the resigning chief operating officer join TikTok to run its… Read more »
If you are part of “Generation Zalpha,” there might be an internship in your future!
According to the New York Times, making TikTok content for brands is the hot new gig and job sites are peppering listings with ads for “TikTok content creator interns.” Questions: Source: Maheshwari, S. (2023). Wanted: Interns Who Can Make TikTok Hits. The New York Times, Feb. 12 (Retrievable at https://www.nytimes.com/2023/02/12/business/tiktok-interns.html).