E.L.F. Makeup – Profile Rising Due to Social Influencers

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According to the Washington Post, companies such as E.L.F., Essence and NYX have flourished as beauty influencers — particularly on TikTok and YouTube — raised their profiles, and as entrenched inflation made many consumers reassess their spending. Questions: Source: Peiser, J. (2023). Viral ‘dupes’ make E.L.F. the makeup brand of the moment. The Washington Post,… Read more »

Croc Addicts

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According to the New York Times, while other brands that thrived with customers in quarantine have dropped off, sales of the easily slipped-on clogs are up nearly 200 percent since 2019. Questions: Source: Holman, J. (2023). People Started Buying Crocs During the Pandemic. They Can’t Stop. The New York Times, March 27 (Retrievable online at… Read more »

Walmart’s Top E-commerce Omni Strategy Executive is Leaving

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Questions: When did Mr. Casey join Walmart? What company did he work at prior to coming to Walmart? By how much did Walmart’s global e-commerce sales increase during the nine months ended Oct. 31 as compared with the same period the prior year? What is Omni? Why do you think there is a post-holiday executive… Read more »

Box Office looking up!

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According to CNBC.com, ticket sales have been accelerating, inspiring some studios to move up the release dates of blockbuster films to earlier in the year. Questions: How does the current box office sales compare with the period before COVID closed down the economy? What percentage of North American theaters are now open? What is the… Read more »

Is the Power of Boredom Reshaping our Economy?

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According to the New York Times, due to the pandemic, tedium is reshaping what people buy and how productive they are. Questions: What are some of the economic consequences of the pandemic that are noted in the article? The author of this article describes the pandemic as producing a collective sense of ennui. Define the… Read more »

Honest Valuation

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According to the New York Times, Honest Company hired Morgan Stanley and Jefferies to run a sale process, with the hopes of valuing the company at more than $1 billion. Questions: What type of business is Honest Company? Why do they say in the article that the valuation the Honest Company will be a test of its turnaround? What does… Read more »

Amazon’s business surges

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Amazon has seen a dramatic uptick in sales as people are hunkered down due to the coronavirus. Questions: As a result of this dramatic surge in sales, what does Amazon plan to do? What did Amazon warn customers on March 2? Besides Bloomberg, what other publication reported news of the projected hiring? Source: Soper, S…. Read more »

The Value of Virtual Reality in Business

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According to BusinessInsider.com, virtual reality (VR) has been historically associated with consumer-facing gaming, but it’s been gaining traction in companies lately. Questions: According to the article, what companies are actively using VR? How are they using it? How has this driven up the revenue from the hardware and software of VR? What other sources can… Read more »

Biggest Ever!

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Cyber Monday proves to be the biggest shopping day ever! Because of this, according to Bloomberg, Cyber Monday may provide a big revenue boom for state and local governments. Questions: 1. What is the reason for the big revenue boom for state and local governments? 2. According to Kroll Bond Rating Agency, how much revenue… Read more »

Sick Leave? How does it hurt business?

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Many people go to work even when they are sick. But should this happen in the restaurant industry? As Chipotle found out outbreaks of norovirus, E. coli and salmonella can devastate business. This article discusses the lack of sick leave in the restaurant business and how food workers are the source of about 70% of… Read more »