Ad-Tech Companies to chase big OTT dollars

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According to Business Insider, a cottage industry of companies has sprung up to grab a piece of the revenue flowing to over the top (or OTT) advertising. OTT refers to film and television content provided via a high-speed Internet connection rather than a cable or satellite provider. OTT does not mean free, as the term encompasses services… Read more »

Fines have little impact

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Typically, fines need to be high enough to change the behavior of a company. According to Buzz Feed News, $3 billion is too low to change the behavior of Facebook. Questions: During the first three months of 2019 after the $3 billion fine, how much did the revenues of the company grow? How much did… Read more »

Spies Everywhere!

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A U.S. District Judge ordered Yahoo Inc to face a nationwide class-action lawsuit and accused the company of illegally intercepting email content sent to Yahoo Mail subscribers from non-Yahoo Mail accounts. Subsequently, Yahoo used the information to boost advertising revenue. Questions: 1. Which subscribers and non-subscribers does this class-action allow to file suit? 2. What… Read more »

What went up has come down

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Facebook’s stock price has been cut in half since the fanfare of the IPO hit the market three months ago. With this drop, both employee morale and employee stock issues have plummeted. This article provides some insight into what the future holds for those holding Facebook stock. Questions: 1. What is an employee lock-up release?… Read more »