Who is watching you and why?

Posted by & filed under Accounting Information Systems, Accounting Principles, Advanced Accounting, All Articles, Auditing, Cost Accounting, Ethical Dilemma, Financial Accounting, Intermediate Accounting, Managerial Accounting.

A number of companies have entered living rooms in recent years, emerging with new, granular ways for marketers to understand how people are watching television and, in particular, commercials. Questions: 1. Why has the appeal of this information increased? 2. How do they do this? 3. How much do companies spend on TV ads in… Read more »

Denied Healthcare Coverage? Maybe you should check with your FitBit?

Posted by & filed under Accounting Information Systems, Accounting Principles, Advanced Accounting, All Articles, Auditing, Cost Accounting, Ethical Dilemma, Financial Accounting, Income Taxes, Intermediate Accounting, International Accounting, Managerial Accounting, Video Updates.

Healthcare companies have increasingly offered cash promotions and discounts to users who provide their Fitbit data. But could this be used by insurers rather than to improve customer health? Questions: 1. In what types of negative ways could this data be used, according to the article? 2. What issues in Congress could promote the negative… Read more »

ATM Dogs: The Future or Just Plain Weird?

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Soomi Park, a futuristic artist and designer currently exhibiting at Biennale Internationale Design in France, has been intrigued with the issue of privacy, security, and mass-collection of personal data by governments and corporations. In response to the changes, her exhibit, The Republic of Privacy, focuses on an imagined utopia where citizens are guaranteed total privacy…. Read more »