According to a number of sources, Scott Adams, creator of Dilbert, has sabotaged his brand through racist rants he made on a weekday morning show. Questions: Source: Rhaman, K. (2023). Dilbert Creator Takes to Twitter After Comic Dropped Over Race Comments. Newsweek, Feb. 27 (Retrievable online at https://www.newsweek.com/dilbert-creator-twitter-comic-dropped-race-comments-1783856)
Posts Tagged: Twitter
Is the Bird Really Freed or Just Flying the Coop?
When Elon Musk took over Twitter on Oct. 27, he declared the “bird” being freed. What a difference less than a month makes! Questions: What are some of the important organizational changes that have happened within the Musk takeover of Twitter over the last three weeks? How much did the acquisition of Twitter cost? With… Read more »
Twitter CEO steps down
According to the Washington Post, Twitter CEO Jack Dorsey announced his resignation from the social media giant. Questions: How did the CEO of Twitter, Jack Dorsey, announce his departure and was it expected? Who did Mr. Dorsey put in charge? When Mr. Dorsey announced this, what happened with the stock market and the employees at Twitter?… Read more »
Starbucks’ Social Media Strategy
It is not an accident that Starbucks is the leading consumer brand on Facebook. CEO and Chairman Howard Schultz explains that Starbucks gained prominence on Facebook by making a significant commitment to investing in social media. Executives at Starbucks have learned that they canâ€™t push a product on a consumer. Rather, they must engage consumers… Read more »