Twitter CEO steps down

Posted by & filed under Accounting Information Systems, Accounting Principles, Advanced Accounting, All Articles, Auditing, Behavioral and Social Issues Related to Accounting, Cost Accounting, Ethical Dilemma, Financial Accounting, Intermediate Accounting, Managerial Accounting, Uncategorized.

According to the Washington Post, Twitter CEO Jack Dorsey announced his resignation from the social media giant. Questions: How did the CEO of Twitter, Jack Dorsey, announce his departure and was it expected? Who did Mr. Dorsey put in charge? When Mr. Dorsey announced this, what happened with the stock market and the employees at Twitter?… Read more »

Starbucks’ Social Media Strategy

Posted by & filed under Accounting Principles, Financial Accounting, Video Updates.

It is not an accident that Starbucks is the leading consumer brand on Facebook. CEO and Chairman Howard Schultz explains that Starbucks gained prominence on Facebook by making a significant commitment to investing in social media. Executives at Starbucks have learned that they can’t push a product on a consumer. Rather, they must engage consumers… Read more »