Ad-Tech Companies to chase big OTT dollars

Posted by & filed under Advanced Accounting, All Articles, Auditing, Cost Accounting, Financial Accounting, Income Taxes, Intermediate Accounting, International Accounting, Managerial Accounting, Uncategorized.

According to Business Insider, a cottage industry of companies has sprung up to grab a piece of the revenue flowing to over the top (or OTT) advertising. OTT refers to film and television content provided via a high-speed Internet connection rather than a cable or satellite provider. OTT does not mean free, as the term encompasses services… Read more »

Who is watching you and why?

Posted by & filed under Accounting Information Systems, Accounting Principles, Advanced Accounting, All Articles, Auditing, Cost Accounting, Ethical Dilemma, Financial Accounting, Intermediate Accounting, Managerial Accounting.

A number of companies have entered living rooms in recent years, emerging with new, granular ways for marketers to understand how people are watching television and, in particular, commercials. Questions: 1. Why has the appeal of this information increased? 2. How do they do this? 3. How much do companies spend on TV ads in… Read more »