Posts Tagged: trademark

Overstock.com Wins Bid To Acquire Bankrupt Bed Bath & Beyond

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According to the New York Times, if the acquisition of Bed Bath & Beyond by Overstock.com is approved at bankruptcy court next week, the company will own the intellectual property of the bankrupt home goods retailer. Questions: Source: Holman, J. (2023) Overstock.com Wins $21.5 Million Bid for Bed Bath & Beyond’s Assets. The New York… Read more »

And the challenges go on……..

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According to the BBC, the Court of Appeal judges in London have denied Nestle’s attempts to trademark the shape of its famous four-fingered KitKat bar. Questions: 1. Which countries have granted Nestlé’s four-finger shape a trademark registration? 2. According to the article, why is it difficult to prove the case in U.K. courts? 3. Briefly… Read more »

Trademarks Gone Wild

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A bitter legal battle is raging between a best-selling author and a management guru against America’s largest Greek yogurt manufacturer. For Chobani, it is a fight about an ambitious brand campaign and its straining process that is built around the phrase “How Matters.” For Dov Seidman, “How Matters” revolves around his business of helping companies… Read more »

What good is a logo?

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Australia, which has already banned the public display of tobacco products in retail outlets, wants to outlaw logos on cigarette packs and force them to be sold in plain dark-olive packaging, carrying health warnings instead of company logos. Cigarette brand names will appear on the packages in the same size and style of printing. The… Read more »