A Cost Benefit Analysis of Super Bowl Commercials

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Advertisers paid up to $4 million for a 30-second spot during the Super Bowl. This article examines the Go Daddy spot and the potential cost effectiveness of the company’s Super Bowl ads. Questions: 1. According to the article, how many customers does it take to break even and what amount on average must they spend?… Read more »

Sometimes Plans Just Don’t Work Out

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Although it was an excellent strategy to run a two-minute Bob Dylan ad at the end of the third quarter, the moment of peak Super Bowl excitement, the Seahawks stole the show early in a 36-0 blowout. Questions: 1. How much did the 2-minute ad cost Chrysler? 2. According to the article, when will the… Read more »

No Symbolic Message of Contrition for Jamie Dimon

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What a difference a year makes for Jamie Dimon! Last year, he had half of his paycheck cut to a measley $11.5 million for an embarrassing multi-million dollar trading blowup that resulted in $1 billion in fines. This year, after Chase paid the feds $20 billion in penalties for transgressions committed on Dimon’s watch, JPMorgan’s… Read more »

Tax breaks disappearing in 2014

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Unless Congress extends the tax deductions that are set to expire at the end of 2013, credits and deductions benefiting everyone from teachers and students to homeowners are scheduled to expire. Questions: 1. Which of these eight deductions will affect you personally? 2. Which of these eight deductions will affect your parents and other family… Read more »

The Airline Industry in Africa is Expected to Boom in the Coming Year(s)

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Africa is a continent with the 2nd largest population but only 3% of the global air traffic. The region’s economies are growing robustly and by all indications will continue to do so in the coming years. With a rise in GDP, a corresponding rise in demand for aviation services is to be expected. Questions: 1…. Read more »

A Back Door or Bribery?

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JP Morgan’s “Sons and Daughters” hiring program is under scrutiny by federal regulators. Confidential documents obtained from the company are being explored to shed light on whether the program indicates wrongdoing by the bank to hire children of China’s ruling elite, in order to secure existing and future business from Chinese-government-run companies. Questions: 1. Based… Read more »

How do Nonprofit Organizations Deal with Fraud?

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Nonprofit organization, all too often take a common approach of foregoing legal action against fraudsters rather than prosecuting them. This article covers a recent fraud and explains why many nonprofits bypass legal action in exchange for cash. Questions: 1. Summarize the case of fraud at the Progressive Policy Institute and include red flags of fraud… Read more »

Based on Projections, The Affordable Healthcare Act (ACA) will Likely Benefit Hospitals

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According to Fitch Ratings, the benefit for hospitals via enrollment in plans offered on the state health insurance exchanges starting Oct. 1 is uncertain, since participant numbers have yet to be disclosed. However, it is anticipated that as enrollment increases, hospitals’ ability to reduce bad debt will also increase and that would clearly be a… Read more »

Donald Trump is in the News Again!

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New York Attorney General, Eric Schneiderman, has sued Donald Trump for $40 million as a result of what he terms a fraudulent educational program through “Trump University.” The program promised to make students rich but instead steered them into expensive and useless seminars. They also failed to deliver promised apprenticeships. Questions: 1. Instead of meeting… Read more »

Here we go again!

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In a release on July 30, 2013, JP Morgan has agreed to pay a $410 penalty over allegations it manipulated U.S. electricity markets. According to the official release, JP Morgan Ventures Energy Corporation is alleged to have manipulated the electricity market through the company’s bidding activities in California and the Midwest during the period from… Read more »