Posts Tagged: PR

Can you Alter what the Internet says about you? Ask UC – Davis.

Posted by & filed under Accounting Information Systems, Accounting Principles, All Articles, Auditing, Cost Accounting, Ethical Dilemma, Financial Accounting, Intermediate Accounting, Managerial Accounting, Video Updates.

To improve the reputation of the University of California, Davis, and its Chancellor, Linda P.B. Katehi, after the November 2011 pepper spraying of students, the university contracted with consultants for at least $175,000 to scrub negative online Internet postings about the incident. Questions: 1. Explain what percentage the strategic communications budget increased by from 2009… Read more »

The Value of Newsjacking

Posted by & filed under Accounting Principles, Advanced Accounting, All Articles, Auditing, Cost Accounting, Financial Accounting, Financial Reporting and Analysis, Financial Statement Analysis, IFRS, Intermediate Accounting, International Accounting, Managerial Accounting, Video Updates.

Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. The term was popularized in David Meerman Scott’s book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. In this video, Christine Romans and PR expert… Read more »