Golden Arches wants their Money Back

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According to the Washington Post, McDonald’s,the fast-food giant claims Steve Easterbrook, whose severance package is said to be worth $42 million, destroyed a paper trail of his “inappropriate personal behavior.” Questions: What did Mr. Easterbrook cover up? Why did the company reopen the firing case back up in July? How did the company find out… Read more »

Wage Stagnation and Fast-Food Workers: No-Poach Clauses

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According to the New York Times, attorneys general in 10 states are moving to investigate whether a clause in fast-food franchise agreements is preventing workers from switching jobs and, therefore, locking them into low-paying positions and, some economists say, contributing to widespread wage stagnation in the United States. Questions: 1. Briefly explain how these clauses… Read more »

A Challenge for the Ages!

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According to Time, Dave Alexander, a local farmer in Ontario, Canada, sent his daughter to buy a cheeseburger and fries on June 7, 2012, and started a fast food experiment to test the urban legend that McDonald’s products don’t rot. Question: 1. Describe his attempt to control the experiment. 2. Why did he decide to… Read more »

Will this new strategy work?

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McDonald’s stock raced toward an all-time high Monday, June 19. What was the trigger? Wall Street reacted to the news that the burger giant was upgrading its technology, including kiosks, to meet on-demand orders. Questions: 1. Which product has anchored the McDonald’s menu for decades? 2. How is McDonald’s going to change its process of… Read more »