Posts Tagged: marketing

The New Parameters of the Advertising War

Posted by & filed under Accounting Information Systems, Accounting Principles, All Articles, Auditing, Cost Accounting, Financial Accounting, Intermediate Accounting, Managerial Accounting.

Electronic warfare has broken out between internet users and the $120bn online advertising industry. Questions: 1. According to the article, by what amount did the number of people using ad blocking software increase last year? 2. Do you agree with Mr. Zaneis, general counsel at the Interactive Advertising Bureau, that the free internet that consumers… Read more »

The Value of Newsjacking

Posted by & filed under Accounting Principles, Advanced Accounting, All Articles, Auditing, Cost Accounting, Financial Accounting, Financial Reporting and Analysis, Financial Statement Analysis, IFRS, Intermediate Accounting, International Accounting, Managerial Accounting, Video Updates.

Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. The term was popularized in David Meerman Scott’s book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. In this video, Christine Romans and PR expert… Read more »

Product Chasing a Market – Fuzz Phobia

Posted by & filed under Accounting Principles, Advanced Accounting, All Articles, Auditing, Cost Accounting, Financial Accounting, Financial Reporting and Analysis, Financial Statement Analysis, Fraud Accounting, IFRS, Intermediate Accounting, International Accounting, Managerial Accounting.

When Veet hair removal cream came to China in 2005, sales were sluggish. It turned out that Chinese women did not worry about being too hairy. So the company selling the product promoted a new marketing plan with ads that equate hair-free skin with health, confidence, and “shining glory.” Questions: 1. How fast are sales… Read more »

Are you Suspicious? Maybe you should be!

Posted by & filed under Accounting Principles, All Articles, Auditing, Fraud Accounting, Uncategorized.

A few years ago, Todd Rutherford was part of the marketing department at a company that provided services to self-published writers. These services included persuading traditional media and blogs to review the books. Then he realized that there were not enough reviewers to go around. So he started a website, GettingBookReviews.com, which eventually earned him… Read more »