According to the New York Times, while other brands that thrived with customers in quarantine have dropped off, sales of the easily slipped-on clogs are up nearly 200 percent since 2019. Questions: Source: Holman, J. (2023). People Started Buying Crocs During the Pandemic. They Can’t Stop. The New York Times, March 27 (Retrievable online at… Read more »
Posts Tagged: marketing
If you are part of “Generation Zalpha,” there might be an internship in your future!
According to the New York Times, making TikTok content for brands is the hot new gig and job sites are peppering listings with ads for “TikTok content creator interns.” Questions: Source: Maheshwari, S. (2023). Wanted: Interns Who Can Make TikTok Hits. The New York Times, Feb. 12 (Retrievable at https://www.nytimes.com/2023/02/12/business/tiktok-interns.html).
Big Move by a credit reporting giant
Credit rating giant TransUnion is buying Neustar, an identity resolution company for $3.1 Billion in cash. Questions: When is the deal expected to close? How much is Neustar expected to generate in 2021? What is the strategic benefit of Neustar for TransUnion? Who owned Neustar going back to the 1990s and today? What part of… Read more »
The Next Name Change?
According to the Washington Post, after more than 45 years, the Cherokee Nation is asking Jeep to rename its top-selling Cherokee and Grand Cherokee vehicles before the next release. Questions: What other name changes have been requested for popular products? What brought about this movement in consumer goods and services? Was a name other than… Read more »
Wheels Up and its New Deal
According to CNBC, private jet company Wheels Up is merging with a special purpose acquisition company to go public at more than $2 billion, which is more than twice its 2019 value. Questions Which company has an equity stake in Wheels Up? How many people flew with Wheels Up last year? Where has Wheels Up… Read more »
CVS wants to be the Ultimate Healthcare Provider
According to Business Insider, when in 2018, CVS Health acquired Aetna, combining a chain of nearly 10,000 pharmacies dispensing prescriptions and selling snacks and soda with one of the biggest US health insurers, the company also took greater steps to promote healthier options. Questions: What was CVS’s stand regarding the sale of cigarettes? Where does… Read more »
Will this new strategy work?
McDonald’s stock raced toward an all-time high Monday, June 19. What was the trigger? Wall Street reacted to the news that the burger giant was upgrading its technology, including kiosks, to meet on-demand orders. Questions: 1. Which product has anchored the McDonald’s menu for decades? 2. How is McDonald’s going to change its process of… Read more »
Hatchanimals? What’s the damage?
Hatchimals was dubbed the hottest toy of 2016. So, what are they and why are they in the news? Questions: 1. What does the class action lawsuit allege? 2. Where was the lawsuit filed? 3. What do you think your damages would be for this type of suit? Please speculate and discuss. Source: Shen, L…. Read more »
The Chase Sapphire Reserve card is generating product hysteria at its finest. Questions: 1. How does this Chase card compare to the American Express’s Platinum charge card? 2. What are the options that provide the secret to its popularity? 3. Perform a cost benefit analysis on this card. What would make you get one? Source:… Read more »
Free Ink! Benefit, advertising, or what?
According to chief executive of “& pizza,” Michael Lastoria, he now foots the bill for any worker — and the occasional customer — who wants to get inked with the company’s logo. Mr. Lastoria says that paying for tattoos is just another way of showing employees that he welcomes their ideas. Questions: 1. What does… Read more »