Posts Tagged: favorable media

Can you Alter what the Internet says about you? Ask UC – Davis.

Posted by & filed under Accounting Information Systems, Accounting Principles, All Articles, Auditing, Cost Accounting, Ethical Dilemma, Financial Accounting, Intermediate Accounting, Managerial Accounting, Video Updates.

To improve the reputation of the University of California, Davis, and its Chancellor, Linda P.B. Katehi, after the November 2011 pepper spraying of students, the university contracted with consultants for at least $175,000 to scrub negative online Internet postings about the incident. Questions: 1. Explain what percentage the strategic communications budget increased by from 2009… Read more »