Posts Tagged: expand the brand

What’s Martha Stewart Doing in Court Again?

Posted by & filed under Accounting Principles, Advanced Accounting, All Articles, Auditing, Cost Accounting, Financial Accounting, Financial Reporting and Analysis, Financial Statement Analysis, Fraud Accounting, Intermediate Accounting, Managerial Accounting, Uncategorized.

In the latest Martha Stewart saga, Macy’s alleges Martha Stewart Living Omnimedia violated exclusivity terms of its contract when it agreed in 2011 to open Martha Stewart stores inside J.C. Penney’s stores. Questions: 1. Martha Stewart denied Macy’s allegations that she did anything unethical and said she was only looking to expand her brand. After… Read more »