Italy’s new web tax

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Last week, Italy approved a new tax on giant digital companies, which President Donald Trump has threatened to retaliate against. Questions: According to draft legislation, what are some of the U.S. companies that will be obliged to pay a 3% levy on internet transactions? How much is the Italian government expected to recoup from the… Read more »

Who is watching you and why?

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A number of companies have entered living rooms in recent years, emerging with new, granular ways for marketers to understand how people are watching television and, in particular, commercials. Questions: 1. Why has the appeal of this information increased? 2. How do they do this? 3. How much do companies spend on TV ads in… Read more »

Be Careful: Your TV may be listening to you!

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Samsung is warning customers not to discuss personal information in front of their smart television set. The warning applies to TV viewers who control their Samsung Smart TV using its voice activation feature. It is possible that this information will be shared with third parties. Questions: 1. What types of steps has Samsung taken to… Read more »

The Weather Channel Buys Weather Underground

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This week, Weather Underground, a unique website with a cult following was acquired by The Weather Channel for an undisclosed sum of money. As a strong competitor to The Weather Channel, the website has a devoted readership, with approximately 10 million unique visitors per month. Fans of Weather Underground have expressed outrage and disappointment in… Read more »