Posts Tagged: corporate advertising

Super Bowl Ads! Worth it?

Posted by & filed under Accounting Information Systems, Accounting Principles, Advanced Accounting, All Articles, Auditing, Cost Accounting, Financial Accounting, Intermediate Accounting, Managerial Accounting, Video Updates.

The questions asked each year are whether Super Bowl advertising is worth it and what the network is charging. This year Fox charged $5 million for a 30-second spot, last year CBS charged about the same, and Comcast NBC charged about $4.5 million for a 30-second spot. Questions: 1. How much is the per second… Read more »

The Value of Newsjacking

Posted by & filed under Accounting Principles, Advanced Accounting, All Articles, Auditing, Cost Accounting, Financial Accounting, Financial Reporting and Analysis, Financial Statement Analysis, IFRS, Intermediate Accounting, International Accounting, Managerial Accounting, Video Updates.

Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. The term was popularized in David Meerman Scott’s book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. In this video, Christine Romans and PR expert… Read more »