Goolsbee (2018) addresses the convenience factor and why we are too often bumbled into allowing a company the power to monopolize us. Questions: 1. What did researchers Brent Neiman and Joseph Vavra find out about individual purchases grocery and big-box stores? 2. Based on the Neiman and Vavra study, the more specialized the demand, the… Read more »
Posts Tagged: changing consumer practices
Black Friday Worries
According to this article, Black Friday Shoppers are opting out of the usual frenzied shopping day, because stores are diluting its effect with pre-Black Friday deep discounts. Questions: 1. Why did FDR move Thanksgiving? 2. When did Black Friday begin to lose its luster and why? 3. Which of the retailing changes in the article… Read more »