According to a number of sources, Scott Adams, creator of Dilbert, has sabotaged his brand through racist rants he made on a weekday morning show. Questions: Source: Rhaman, K. (2023). Dilbert Creator Takes to Twitter After Comic Dropped Over Race Comments. Newsweek, Feb. 27 (Retrievable online at https://www.newsweek.com/dilbert-creator-twitter-comic-dropped-race-comments-1783856)
Posts Tagged: brand
How can you fire Snoopy? Curse you Red Baron!
According to the New York Times, The “Peanuts” character, one of the most recognizable figures in American pop culture, is being retired after more than 30 years of appearing in print ads, TV commercials, marketing materials and on the sides of MetLife’s blimps at sports events. Questions: 1. What don”t brand consultants like about Snoopy?… Read more »