Posts Tagged: brand loyalty

Xiaomi – Cheap phones online may not be the key to success.

Posted by & filed under Accounting Information Systems, Auditing, Cost Accounting, Financial Accounting, IFRS, Intermediate Accounting, International Accounting, Managerial Accounting, Uncategorized.

Xiaomi, once hailed as an Apple iPhone slayer in China, now admits that they moved too fast to outpace their competitor. The company’s founder, Lei Jun, wrote his employees this week, indicating that the company needs to focus on the future and long-term sustainability. Questions: 1. Who are the domestic rivals to Xiaomi in the… Read more »