Posts Tagged: advertising

Be Sure to Leave Santa a lot of Milk (and Cookies) and Dairy Farmers will Thank you!

Posted by & filed under Accounting Information Systems, Accounting Principles, Advanced Accounting, All Articles, Auditing, Ethical Dilemma, Financial Accounting, Intermediate Accounting, Managerial Accounting, Uncategorized, Video Updates.

According to the Business Insider, for years, the US government has supported the dairy industry to encourage production, but the rising costs and falling returns have forced some farmers to ditch cows altogether. Questions: What happened to milk prices during the Great Depression? What did the government do to make sure keep milk prices high… Read more »

Not a Greek Salad

Posted by & filed under Accounting Information Systems, Accounting Principles, Advanced Accounting, All Articles, Auditing, Behavioral and Social Issues Related to Accounting, Cost Accounting, Ethical Dilemma, Financial Accounting, Financial Reporting and Analysis, Intermediate Accounting, Managerial Accounting, Uncategorized, Video Updates.

According to the New York Times, Taboola, a company with catchy clickbait links, previously planned to merge with its chief rival. Now it plans to go public on its own. Questions: When do companies advertising through Taboola pay? What is the Taboola platform described as? What are the concerns that Taboola has in common with… Read more »

Juul CEO Resigns and Company Drops Advertising

Posted by & filed under Accounting Information Systems, Accounting Principles, Advanced Accounting, All Articles, Auditing, Cost Accounting, Ethical Dilemma, Financial Accounting, Intermediate Accounting, Managerial Accounting, Uncategorized, Video Updates.

According to Drugs.com, vape device maker Juul Labs said Wednesday it is stopping all print, digital and television advertising, and its CEO, Kevin Burns, is stepping down. Questions: Who is the new CEO? Who owns a 35% share of Juul? Who is investigating e-cigarettes and why? Source: Staff. E-Cigarette Maker Juul Stops All Advertising, Replaces… Read more »

Beware: Don’t Push that Button

Posted by & filed under Accounting Information Systems, Accounting Principles, Advanced Accounting, All Articles, Auditing, Cost Accounting, Ethical Dilemma, Financial Accounting, Intermediate Accounting, Managerial Accounting.

While some thought this was an April Fool’s joke, Amazon assured them that the new Dash Button is a serious device to buy that one item that you always need! Questions: 1. Approximately how many brands and how many devices does Amazon have on dash buttons? 2. What are the charges associated with a Dash… Read more »

The New Parameters of the Advertising War

Posted by & filed under Accounting Information Systems, Accounting Principles, All Articles, Auditing, Cost Accounting, Financial Accounting, Intermediate Accounting, Managerial Accounting.

Electronic warfare has broken out between internet users and the $120bn online advertising industry. Questions: 1. According to the article, by what amount did the number of people using ad blocking software increase last year? 2. Do you agree with Mr. Zaneis, general counsel at the Interactive Advertising Bureau, that the free internet that consumers… Read more »