Juul CEO Resigns and Company Drops Advertising

Posted by & filed under Accounting Information Systems, Accounting Principles, Advanced Accounting, All Articles, Auditing, Cost Accounting, Ethical Dilemma, Financial Accounting, Intermediate Accounting, Managerial Accounting, Uncategorized, Video Updates.

According to Drugs.com, vape device maker Juul Labs said Wednesday it is stopping all print, digital and television advertising, and its CEO, Kevin Burns, is stepping down. Questions: Who is the new CEO? Who owns a 35% share of Juul? Who is investigating e-cigarettes and why? Source: Staff. E-Cigarette Maker Juul Stops All Advertising, Replaces… Read more »

Beware: Don’t Push that Button

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While some thought this was an April Fool’s joke, Amazon assured them that the new Dash Button is a serious device to buy that one item that you always need! Questions: 1. Approximately how many brands and how many devices does Amazon have on dash buttons? 2. What are the charges associated with a Dash… Read more »

The New Parameters of the Advertising War

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Electronic warfare has broken out between internet users and the $120bn online advertising industry. Questions: 1. According to the article, by what amount did the number of people using ad blocking software increase last year? 2. Do you agree with Mr. Zaneis, general counsel at the Interactive Advertising Bureau, that the free internet that consumers… Read more »