According to the Business Insider, for years, the US government has supported the dairy industry to encourage production, but the rising costs and falling returns have forced some farmers to ditch cows altogether. Questions: What happened to milk prices during the Great Depression? What did the government do to make sure keep milk prices high… Read more »
Posts Tagged: advertising
Not a Greek Salad
According to the New York Times, Taboola, a company with catchy clickbait links, previously planned to merge with its chief rival. Now it plans to go public on its own. Questions: When do companies advertising through Taboola pay? What is the Taboola platform described as? What are the concerns that Taboola has in common with… Read more »
Juul CEO Resigns and Company Drops Advertising
According to Drugs.com, vape device maker Juul Labs said Wednesday it is stopping all print, digital and television advertising, and its CEO, Kevin Burns, is stepping down. Questions: Who is the new CEO? Who owns a 35% share of Juul? Who is investigating e-cigarettes and why? Source: Staff. E-Cigarette Maker Juul Stops All Advertising, Replaces… Read more »
Free Ink! Benefit, advertising, or what?
According to chief executive of “& pizza,” Michael Lastoria, he now foots the bill for any worker — and the occasional customer — who wants to get inked with the company’s logo. Mr. Lastoria says that paying for tattoos is just another way of showing employees that he welcomes their ideas. Questions: 1. What does… Read more »
Beware: Don’t Push that Button
While some thought this was an April Fool’s joke, Amazon assured them that the new Dash Button is a serious device to buy that one item that you always need! Questions: 1. Approximately how many brands and how many devices does Amazon have on dash buttons? 2. What are the charges associated with a Dash… Read more »
The New Parameters of the Advertising War
Electronic warfare has broken out between internet users and the $120bn online advertising industry. Questions: 1. According to the article, by what amount did the number of people using ad blocking software increase last year? 2. Do you agree with Mr. Zaneis, general counsel at the Interactive Advertising Bureau, that the free internet that consumers… Read more »