Posts Tagged: advertising promotion

Cheap Drinks?

Posted by & filed under Accounting Information Systems, Accounting Principles, Advanced Accounting, All Articles, Auditing, Cost Accounting, Financial Accounting, Intermediate Accounting, Managerial Accounting.

McDonalds is trying to mix it up. No all-day breakfast but cheap drinks. Will it work? Questions: 1. What are the profit margins on drinks? 2. Who is McDonalds’ CEO? How long has he been there? 3. When does the drink promotion begin? 4. What is happening in the fast-food restaurant industry overall in terms… Read more »