Posts Tagged: Advertising Expenses

Costs versus Benefits of a Marketing Campaign

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Is it April Fool’s Day, yet? No, this really happened! The international marketing agency of BBH Labs recently outfitted 13 volunteer homeless shelter individuals as “human wireless transmitters” at the South by Southwest technology conference in Austin, Texas. The company provided the individuals with the devices, business cards and T-shirts listing their names followed by… Read more »

Chose Me

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Have you ever wondered how some people get chosen to be profiled on a commercial? You may have seen the American Express Gold Card commercial featuring Sammy’s Fish Box, Sam Chernin’s flagship restaurant on City Island in the Bronx (one of five eateries he currently owns). Most small businesses would like to be featured on… Read more »

Super Bowl Sunday!

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Well it’s almost time for the Super Bowl again.  So get the snacks ready in front of the big screen TV.  But what comes with the game and half-time?  Of course, the commercials.  However, the hoopla behind Super Bowl ads has spawned a team of skeptics. Growing research shows the $3.5 million that advertisers pay… Read more »

Slinky: Imitated but never duplicated

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Other manufacturers have tried and failed to duplicate the classic toy, which is why every Slinky sold in the world is still made in the U.S.A. It is estimated that more than 250 million Slinky’s have been sold worldwide. Questions: 1. In which city are Slinky’s made according to the video? 2. How was the… Read more »

Brother, can you spare $5

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Beginning Tuesday, Starbucks coffee drinkers can get their morning caffeine fix and help create jobs in small businesses across the country. According to CEO Howard Schultz of Starbucks, the company will accept donations for a program that helps raise money and spurs job creation by small businesses, at its almost 6,800 locations across the nation,… Read more »

Typos cost businesses money

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Websites could be losing millions in online sales because of poor spelling and grammar. This is because Internet users are becoming more wary of scams which are typically riddled with errors and are then reluctant to make purchases on websites. As the BBC reported in July 2011, Charles Duncombe, an Internet entrepreneur based in the… Read more »

Food – Beautiful – Food!

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Have you ever wondered how restaurant chains get the food to look so good on TV?  This is the work of a micro-niche of advertising.  While you may not know the names of the directors, like your favorite movie, there are five or six major players in this industry that fill the $4 billion in… Read more »

A Fee to Visit the U.S.

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Starting Wednesday, September 8, 2010, travelers from 36 nations will be required to pay a new two-year entry or travel fee when they visit the United States — part of which will be used to promote tourism. The travelers will pay $14 to register through the Electronic System for Travel Authorization (ESTA), required for those… Read more »

Happy Birthday! Microsoft is 35 years old!

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From modest beginnings, Microsoft, started by college dropout Bill Gates, gave birth to an entire industry, changing the way we live and work and became one of the largest software companies on the planet. As this article points out, not everything has been notable during its history. In particular, look at this parody video of… Read more »

What’s up with Hulu?

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According to the New York Times, Hulu is approaching investment banks to underwrite an IPO this fall valuing the company at $2 billion. What is Hulu? Hulu is an online video service that offers a selection of hit shows, clips, movies, and more at Hulu.com and numerous destination sites online and across four screens —… Read more »