Although it was an excellent strategy to run a two-minute Bob Dylan ad at the end of the third quarter, the moment of peak Super Bowl excitement, the Seahawks stole the show early in a 36-0 blowout. Questions: 1. How much did the 2-minute ad cost Chrysler? 2. According to the article, when will the… Read more »
Posts Tagged: Advertising Expenses
An Epidemic or A Disorder Proliferated by Marketing?
The sales of prescription stimulants for A.D.H.D. have more than quadrupled since 2002. Is it an epidemic? According to Dr. Keith Conners, a psychologist and professor emeritus at Duke University, who has been fighting to legitimize A.D.H.D diagnoses for the past 50 years, the rise is probably due to successful marketing campaigns that feed on… Read more »
Amazon’s profit strategy?
Almost daily, Amazon announces that it is entering another new venture. How do they do it, since they have yet to show profit that supports their share price? Questions: 1. After reading the article, do you think that Amazon with stay with a discounter form of commerce? 2. How do you think Amazon accounts for… Read more »
How much are you worth as a Voter?
This article looks at ad spending on the presidential race from April 10 to Oct. 10, based on data from Kantar Media. According to the video and article, the millions of dollars spent by superPACs and other outside groups send a clear message: There are really only 12 states in this presidential election and it’s… Read more »
Hyundai & Kia overstated mileage
Hyundai Motors America and Kia Motors America are being forced to lower the fuel economy estimates on the majority of their 2012-13 models after an investigation by the Environmental Protection Agency found that the companies overstated the fuel efficiency numbers for their vehicles in previous years. Based on the audit, they will also have to… Read more »
Product Chasing a Market – Fuzz Phobia
When Veet hair removal cream came to China in 2005, sales were sluggish. It turned out that Chinese women did not worry about being too hairy. So the company selling the product promoted a new marketing plan with ads that equate hair-free skin with health, confidence, and “shining glory.” Questions: 1. How fast are sales… Read more »
It Beats Earning $20 an Hour?
Flipping houses earned a bad reputation during the housing bubble, when speculators bought and sold millions of homes in search of easy profits. But as the real estate market is showing signs of life, the practice is gaining popularity again. Questions: 1. Which areas of the country have seen the most flipping action and why?… Read more »
Coming to a store near you: What are the cost and benefits of good health?
Hy-Vee is the only grocery chain in the country that posts a registered dietitian in almost every one of its 235 stores. In rural areas, some of its more than 190 dietitians serve a cluster of stores. By doing this it capitalizes on growing consumer awareness of the role food plays in health and wellness… Read more »
Gotcha Ya’
Four high-ranking federal lab workers found a way to turn “per diem” funds for a temporary assignment into a steady flow of extra income at taxpayers’ expense. Questions: 1. Explain “per diem.” 2. Based on the article, approximately how much money did each scientist receive fraudulently, per year? 3. How was the scheme discovered and… Read more »
Remember Driver’s Ed? Things have Changed!
Mercedes-Benz has long been at the forefront of creating safer cars and now they are aiming to create safer drivers. In December 2011, the company opened the its first driving school in the U.S. called Mercedes-Benz Driving Academy. Mercedes has three more in Europe). This school is located on Third Street in downtown Los Angeles…. Read more »