It is not an accident that Starbucks is the leading consumer brand on Facebook. CEO and Chairman Howard Schultz explains that Starbucks gained prominence on Facebook by making a significant commitment to investing in social media. Executives at Starbucks have learned that they canâ€™t push a product on a consumer. Rather, they must engage consumers in conversation so that the consumer can trust the source. Social media provides the ideal platform for this conversation. As a result, social media platforms such as Facebook and Twitter have become an integral part of business at Starbucks.
1. What sort of costs do you think Starbucks incurred when CEO and Chairman Howard Schultz said Starbucks made a very significant investment in the people and the category of social media?
2. How do you think the costs discussed in Question #1 were accounted for and why? That is, were costs expensed or capitalized and what is the rationale for your answer?
3. The reporter says Twitter is fun and interesting, but that itâ€™s difficult to monetize. What is meant by â€œmonetizingâ€ in this context? How is it important in terms of how Starbucks accounts for the costs associated with Twitter and Facebook?
There are numerous methods of skimming and many reasons why it is done. This article walks you through one civil case resolved by a forensic accountant and highlights the difference between a criminal case and civil case. It also addresses numerous types of skimming and how they are perpetuated and caught.
1. What is the difference in the decision making process in criminal case and a civil case? What does this difference mean?
2.Â Skimming can occur before or after the recognition of revenues. What are some of the common ways revenue skimming occurs and what are some of the effective ways to combat it?
3.Â Lapping is a common concealment technique which is usually associated with less sophisticated individuals. Why does the â€œeducated criminalâ€ shy away from lapping? What are the possible ways to keep lapping concealed after the perpetrator leaves the firm?
4. Â What are some of the techniques used to detect skimming and how would you make their presence known to deter skimming?
(Joseph T. Wells, The CPA Journal Online. Retrievable online at http://www.nysscpa.org/cpajournal/2007/607/essentials/p60.htm)
In response to growing awareness of obesity, the head of Sony Pictures is encouraging movie theater owners to sell healthier snacks in their theaters. While no one is proposing that movie watchers munch on broccoli or spinach while they enjoy a movie, healthier offerings such as dried apple chips and air-popped popcorn are being suggested. But not everyone agrees. Some people argue that splurging is OK when youâ€™re out for an evening at the theater.
Since movies are in the business of promoting â€œimageâ€ they have a unique opportunity to influence peoplesâ€™ choices.
1. If movie theater owners begin to offer healthier snacks, what might be the impact on their profit margin?
2. If movie theater owners begin to offer healthier snacks, what types of extra costs could they expect to incur and why? (Hint: For example consider spoilage costs related to fresh fruits.)
3. If movie theater owners begin to offer healthier snacks, what sorts of promotions or tie-ins might movie theater owners be able to offer in order to increase their overall sales revenue?
The idea for Subwayâ€™s $5 footlong sandwich was conceived by a Subway restaurant owner over 5 years ago.Â The sandwich is now a cornerstone of Subwayâ€™s marketing campaign.Â In fact, some people within Subway believe that every time a competitor markets a $5 product, the customer thinks of Subway.
As a direct result of offering a $5 footlong (not $4.99), weekend sales increased anywhere from 17 â€“ 30%.Â The idea was test marketed and then later rolled out across the country.
1. Which costs are likely the most important costs for a local Subway restaurant?Â Which costs are likely the most important costs for the Subway?
2. Describe three ways that CVP analysis might be used by Subway to meet different profit goals.
3. Describe how activity-based costing might be beneficial to Subway.
They meet once a week after school to learn about mortgages and investing.Â But perhaps the most important thing theyâ€™re learning is that itâ€™s OK, and even desirable, to ask questions.
Their experiences are giving them to confidence to make good decisions, to ask questions, and to seek additional knowledge.Â Their success will ultimately be measured by their financial happiness and the control theyâ€™re able to exert over their financial futures.
1. Name three areas of personal finance (credit cards, mortgages, investing, etc.) youâ€™d like to know more about.Â What can you do to expand your knowledge in these areas?
2. Have you ever considered volunteering your time to help others in your community?Â Has this article changed your mind?
3. The students in the video share what theyâ€™re learning with their parents.Â How can you share what youâ€™re learning in college with your parents?Â What have your parents taught you about personal finance?
â€œWhite collar crimeâ€ is commonly defined as a crime committed by a respectable person, usually with an education and a higher standing in society, in the performance of his or her occupation or area of expertise. It is frequently considered a victimless crime as no one is physically injured in the execution of the crime. If an individual defrauds a bank or an insurance company out of funds, who is hurt? Robert and Kathy Lang Albright, victims of a temporary bookkeeper who embezzled hundreds of thousands of dollars from their business, learned that many people are hurt. Because of the crime, they were forced to let 20 people go from their small company that manufactures faux plants for hotels, offices, and other businesses. Embezzlers, explains Kathy Albright, are â€œfinancial assassinsâ€.
1. Who are the victims of the alleged fraud committed against Atrium Foliage?
2. What elements of trust and action allowed the alleged crime to persist through the duration of eighteen months?
3. The alleged theft through embezzlement exceeded $850,000 and the lawsuit for forgery and fraud is for at least $95,577. How is this difference explainable or justifiable?
A working knowledge of accounting is helpful for almost any career endeavor. In real estate, for example, brokers must have a thorough understanding of the numbers involved in the decision-making process.Â Real estate brokers traditionally determine whether a buyer can make payments to a bank, identify tax benefits of a purchase, and even determine whether cash flow from an industrial property justifies a purchase price. The accounting expertise of real estate brokers is now finding relevance in new frontiers like Second Life, an online virtual community. In Second Life, real estate entrepreneurs are applying their accounting knowledge when they rent real estate â€œsimâ€ islands to other Second Life avatars. With their understanding of accounting, entrepreneurs are making real-world profits and finding financial success in a non-traditional market.
1. What ethical concerns might a seller of â€œsimâ€ real estate consider?
2. Are the real estateÂ stakeholders of a â€œsimâ€ transaction the same as the stakeholders in the real world?
A new report by Ceres, a leading coalition of investors, environmental and public interest organizations in North America, stresses that companies must make immediate envrionmental improvements to remain competitive in the 21st century global economy.Â Sustainable performance, not short-term environmental initiatives, will position companies to plan and innovate in an increasingly resource-contstrained economy.Â Included in the report is a roadmap for integrating sustainability into the â€œDNA of business â€“ from the boardroom, to copy rooms, and across entire supply chainsâ€. Also detailed in the report are examples of how PepsiCo, IBM, General Mills, and other corporations are aligning their practices with four key chapters of the Ceres Roadmap â€“ governance, stakeholder engagement, disclosure, and performance.
1. Â How might an organization report its environmental intiatives to the public?Â
2. The Ceres reportÂ proposes tying carbon emmission goals to executiveÂ Â compensation. Can you think of any other environmental incentives a company might adopt to remain competitive in a â€œgreen economyâ€?
Good news for accounting graduates! A nationwide survey of 3,500 accounting, finance, and human resource executives indicated that, in 2010, the majority of accounting and financial businesses that were impacted by the economic crisis are likely to hire accounting and financial candidates in 2010. About half of the survey respondents said they anticipated hiring support, staff, and management-level employees.Â Another interesting finding of the survey was that over one third of respondents were in favor International Financial Reporting Standards (IFRS).
1. If large, public-sized companies are moving toward adoption of IFRS, what implication does IFRS have on SMEs (small and medium-sized entities)?
2. Â What steps might you take to become more familiar with IFRS?Â Investigate the web to find resources that will continually provide you with the most recent IFRS updates.
Paul McKunes, owner of M & M Equipment Services, in Ashland, Massachussets, pleaded guilty on January 15, 2010, to falsifying payroll records at his business so he could pay less in workers’ compensation insurance and taxes.Â According to records, McKunes owed the state’s Unemployment Assistance program $21,180 in unpaid assessments and failed to withhold more than $38,322 in state income taxes.Â Although McKunes was sentenced to 18 months in jail, the sentence was suspended for five years with supervised probation, so that he could continue to operate his business.
1.Â Assume that McKunesâ€™ actual annual payroll was approximately $2.0 million for the first year and increased by 3% for each for the next two years of the fraud.Â If annual federal income tax withholding was 10%, state income taxes 5%, FICA and Medicare was 8.0% (rounded), Federal unemployment was 6.2% with a credit for amounts paid to the state unemployment of 3%, what actual journal entries should McKune have made for each of the three years?
2. Based on the fraud, spreading underpaid amounts evenly across the three years, what journal entries might he have fraudulently prepared?
3.Â Based on your calculations in (1) and (2), what percentage of the payroll did he misappropriate?Â Â