In an effort to keep their heads above water in recessionary times, many companies ignored their traditional strategic plans. They grabbed at any transactions that were above variable costs in efforts to cover fixed costs. Moving away from value-based pricing, they relied on cost-plus pricing. Unfortunately, as this article mentions, cost-cutting can only go so far and then pricing strategies must be overhauled.
- According to the article, what are five signs that a pricing strategy needs to be changed?
- According to the article, why isnâ€™t profit margin necessarily the best metric when measuring the success of strategic pricing initiatives?
- According to the article, why does cost-plus pricing have little to do with market reality?
Ryan, V. (2009). â€œPrice Fixing,â€ CFO (Retrievable online at: http://www.cfo.com/article.cfm/14456855/c_14457851?f=insidecfo)
Just a week before the Supreme Court hears oral arguments about constitutionality of the Public Company Accounting Oversight Board (PCAOB) and why it should be dissolved, the members of the Board asked for a 16% in the overseer’s 2010 budget. This amounts to an additional $25.7 million to hire 60 more employees, for international inspections, undertaking a new group of audit firms, and additional focus on increasingly complex accounting rules. The legal battle and monetary controversy has followed the PCAOB over several years, with critics displeased that PCAOB board members are paid more than the SEC commissioners and the President of the United States.
- When was the PCAOB established and why? What issues trouble academics and others about the Board’s make-up?
- What is the group that is suing to dissolve this Board and for what reason?
- What are several things that could theoretically result if the Supreme Court rules against the PCAOB’s constitutionality?
Johnson, S. (2009). â€œIts Future in Limbo, the PCAOB Asks for More Money,â€ CFO (Retrievable online at: http://www.cfo.com/article.cfm/14459825/1/c_2984347)
CEOs and CFOs are cautiously eyeing the limitations that convergence of FASB and IFRS standards may bring to lease accounting. Predictions are that a new global lease standard, anticipated in 2011, will require many traditionally classified operating leases into the capital lease status.
- What are the current FASB criteria for classifying leases as either operating or capital leases?
- What is the general concept that the FASB and IASB are considering as the way to distinguish between capital and operating leases?
- Explain how this new reclassification would cause â€œbalance sheet bluesâ€ and companies that lease to â€œappear more highly leveraged?â€
Johnson, S. (2009). â€œBalance-Sheet Blues,â€ CFO (Retrievable online at http://www.cfo.com/article.cfm/14457794/c_2984368/?f=archives)
Amgen is a biotechnology firm that develops and manufactures human therapeutics that fight cancer, kidney disease, rheumatoid arthritis and other serious illnesses. As part of its 2008 financial report, the Company issued non-GAAP financial measures to facilitate additional analysis by investors.
- In one paragraph, briefly describe non-GAAP financial measures and how they differ from GAAP.
- Does the SEC allow non-GAAP financial measures?
- What non-GAAP financial measures did Amgen report? Explain some of specific issues they addressed in this supplemental information.
PR Newswire. (2009). Amgen’s Fourth Quarter 2008 Adjusted Earnings Per Share Increased 6 Percent to $1.06; Full Year 2008 Adjusted Earnings Per Share, Fierce BioTech (Retrievable online at http://www.fiercebiotech.com/press-releases/amgens-fourth-quarter-2008-adjusted-earnings-share-increased-6-percent-1-06-full-year#ixzz0Yk4GRVCZ)
U.S. Securities and Exchange Commission. (2002). Final Rule: Conditions for Use of Non-GAAP Financial Measures, Release No. 33-8176; 34-47226; FR-65; FILE NO. S7-43-02 (Retrievable online at http://www.sec.gov/rules/final/33-8176.htm)
During the time that you thought the U.S. Congress was going to slowdown the generation of credit card fees, here comes another. American Express is sending out notices to customers who use co-branded credit cards with Delta Air Lines, JetBlue, Hilton Hotels, and Starwood Hotels that require a reinstatement fee. These fees will be levied in order to get back your reward points, in the event that you are late with a regular credit card payment.
- The article says that by charging this fee, the company will create additional fees on future balances. Explain your understanding of how this works.
- Where should the transactions (both the fees and the rewards) mentioned in this article be reported in the American Express financial statements?
- What is a co-branded card? Explain how American Express and Delta Air Lines benefits in this arrangement.
SOURCE: Weber, H.R. â€œAnother Credit Card Fee is About to Fly.â€ Knoxvillebiz.com (Retrievable online at http://www.knoxnews.com/news/2009/nov/18/another-credit-card-fee-about-fly/)
On Tuesday, November 24, 2009, U.S. Airways announced several ways that it will boost its current and future liquidity. Since beginning its innovative slot transaction with Delta Air Lines, the company has been trying to realign a number of financial areas to focus on their most profitable flying operations.
- What is liquidity and explain the most common liquidity ratios?
- One of the areas that U.S. Airways is tweaking is capital expenditures by deferral of the delivery of 54 Airbus aircraft. Explain how that will affect the financial statements.
- Using numbers in the article, explain how a current ratio of 1.4:1 might be affected.
SOURCE: RTTNews. â€œUS Airways To Defer Aircraft Delivery To Boost Liquidity,â€ (Retrievable online at http://rttnews.com/Content/TopStories.aspx?Id=1139103)
The biotechnology firm, Dendreon Corporation, is a company which is developing the prostate cancer drug Provenge. On Friday, November 20, the U.S. Food and Drug Administration (FDA) accepted its application to market the vaccine to treat men with advanced prostrate cancer. If the FDA approves it, the drug would be the first in a new class of treatments, which uses live human cells to activate a patient’s own immune system.
- Unfortunately, as the Seattle Times article indicates, financing of this new venture has been troublesome at times. What is the mechanism of the stock warrant that the article talks about as a way in which the company raised money to continue its work in April 2008?
- Why did the warrants result in a second-quarter loss in 2009?
- What journal entry would Dendreon Corporation make to initially record the stock warrants in April 2008?
Starbucks has been working on a closely guarded secret for 20 years â€“ Via Ready Brew instant coffee. A month after its launch, Nestle, the maker of Tasterâ€™s Choice, has begun an aggressive campaign against the new interloper. This campaign includes free samples of Nescafeâ€™s â€œsticks,â€ direct mailings, and Web commercials.
- How should Nestle account for the free samples of coffee?
- Starbucks rolled out Via after 20 years of secretive internal research and development (R&D). Assuming that Starbucks spent a million dollars each year for the R&D, how would this be reflected in their financial statements?
- Use some of the following facts laid out in the article:
Assume that Starbucks and Nestle are the only major companies in the instant coffee industry, which generates $21 billion worldwide in annual sales with 5% in the U.S.
Starbucks sells a 12-pack of single-serve pouches for $9.95.
Nestle sells seven 12-packs of single-serve pouches for $12.16.
If Nestle sells seven 12-packs for every one 12-pack sold by Starbucks, what amount of U.S. sales would each company share? How many pouches should be produced by each company to meet this demand?
SOURCE: Andrejczak, M. â€œInstant-Coffee War: Nestle Takes Aim at Starbucks,â€ Wall Street Journal â€“ Market Watch (Retrievable online at http://www.marketwatch.com/story/instant-coffee-war-brewing-nestle-vs-starbucks-2009-11-18)
In the third quarter of 2009, Sears Holding Corporation narrowed its losses from $146 million in the previous quarter to $127 million. Despite this, shares of Searsâ€™ stock have almost doubled during 2009.
- The article mentioned that because of inventory management, the companyâ€™s gross margin widened by 0.4 percentage points to 27.2%. What are some of the things that were done? Explain how each of these examples you cited would affect the financial statements?
- The article mentioned that Sears cut $101 million of selling, general and administrative expenses. Where does this appear in the financial statements?
- One of the things that Sears has done to increase sales is to bring layaway back to its K-Mart stores. Explain how revenue recognition works in a layaway situation, where a deposit is required to hold merchandise at the store until it is fully paid for. Include journal entries, where possible, in your explanation example.
SOURCE: Cheng, A. â€œSears Loss Narrows As it Controls Inventory, Expenses,â€ Wall Street Journal â€“ Market Watch (Retrievable online at http://www.marketwatch.com/story/sears-loss-narrows-on-cost-controls-2009-11-19)
New rules were announced on November 16, 2009, regarding stricter rules to govern fees and expiration dates for gift cards, gift certificates, and general use pre-paid cards. While the rules have not be enacted and are open for comment for the next month, proposals include the prohibition of dormancy fees for a year and the extension of expiration periods to at least five years from the time the funds were loaded and the card sold and issued.
- How would you classify gift cards on the financial statements?
- If a $50 gift card has a five year period before it expires, how should the company selling the card recognize income on it?
- Under the proposed changes, issuers can still charge inactivity fees for gift cards, are limited to one fine per month after a 12-month period. In addition, monthly maintenance fees, balance-inquiry fees and re-loading fees will be allowed. How should these fees be recorded by the issuing companies?
SOURCE: Jaffe, C. â€œNo Gifts, Please,â€ Wall Street Journal- Market Watch (Retrievable online at http://www.marketwatch.com/story/gift-card-fees-keep-on-giving-to-card-issuers-2009-11-18)