Easy Come, Easy Go… It’s only Money (and Stock)

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Facebook’s largest acquisition ever was announced this week. The company said it would pay at least $16 billion for WhatsApp, a text messaging application with 450 million users around the world who pay little or no money for it. The purchase price dwarfs the $1 billion Facebook paid for Instagram, the photo-sharing service. Questions: 1…. Read more »

Royal Fraud?

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Spain’s Princess Cristina was questioned in court over whether she and her husband illegally used company funds for personal expenses, including lavish parties at their modernist Barcelona mansion. Her her husband, Inaki Urdangarin, former Olympic handball medalist turned businessman, is accused of defrauding regional governments of millions of euros of public money. Questions: 1. Summarize… Read more »

What is a Super Bowl Ad Worth?

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Derek Thompson presents evidence on both sides of the debate about whether Super Bowl ads are a waste of money or worthwhile advertising venues. Questions: 1. Rather than the price you pay for the advertisement, what does Mr. Thompson say that Super Bowl advertising is all about? 2. What is this year’s Super Bowl ads… Read more »

A Cost Benefit Analysis of Super Bowl Commercials

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Advertisers paid up to $4 million for a 30-second spot during the Super Bowl. This article examines the Go Daddy spot and the potential cost effectiveness of the company’s Super Bowl ads. Questions: 1. According to the article, how many customers does it take to break even and what amount on average must they spend?… Read more »

Sometimes Plans Just Don’t Work Out

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Although it was an excellent strategy to run a two-minute Bob Dylan ad at the end of the third quarter, the moment of peak Super Bowl excitement, the Seahawks stole the show early in a 36-0 blowout. Questions: 1. How much did the 2-minute ad cost Chrysler? 2. According to the article, when will the… Read more »

No Symbolic Message of Contrition for Jamie Dimon

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What a difference a year makes for Jamie Dimon! Last year, he had half of his paycheck cut to a measley $11.5 million for an embarrassing multi-million dollar trading blowup that resulted in $1 billion in fines. This year, after Chase paid the feds $20 billion in penalties for transgressions committed on Dimon’s watch, JPMorgan’s… Read more »

Fun with Words: Does Rightsizing Make You Feel Better Than Being Fired?

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As the language of layoffs continues to evolve, David Gillen and Will Storey question whether or not you can really sugar-coat being fired. Questions: 1. According to Geoffrey Nunberg from U.C. Berkley, where does the term “you’re fired” really come from? 2. What are the three categories that Nunberg says are associated with the language… Read more »

The Costs of Becoming an Entrepreneur

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Fifteen years ago, Becky O’Neil of Arlington, Va. decided that she wanted more flexability in her life, so she started a dog-walking service and planned to spend more time with her 7-month old son. Unfortunately, what she found was that a start-up new business required long hours, hard work and unwavering commitment, even on Christmas… Read more »

Catch 22: Money from Legalized Marijuana

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Banks, including state-chartered ones, are reluctant to provide traditional services to legal marijuana businesses in Washington state and Colorado. Since the marijuana businesses are conducted almost entirely in cash, it is exceedingly difficult for these shop owners to open and maintain bank accounts, and ultimately accept credit cards. Questions: 1. Why won’t the banks open… Read more »

Just the Tip of the Iceberg?

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During the summer of 2011, Professor Julius Nyang’oro, an internationally respected scholar and longtime chairman of the African and Afro-American studies department at the University of North Carolina offered a lecture course called AFAM 280: Blacks in North Carolina. Nineteen undergraduates signed up. The problem was that the course never met and the all of… Read more »