Starbucks’ Social Media Strategy

Posted by & filed under Accounting Principles, Financial Accounting, Video Updates.

It is not an accident that Starbucks is the leading consumer brand on Facebook. CEO and Chairman Howard Schultz explains that Starbucks gained prominence on Facebook by making a significant commitment to investing in social media. Executives at Starbucks have learned that they can’t push a product on a consumer. Rather, they must engage consumers… Read more »

Subway’s $5 Footlong

Posted by & filed under Accounting Principles, Managerial Accounting, Video Updates.

The idea for Subway’s $5 footlong sandwich was conceived by a Subway restaurant owner over 5 years ago.  The sandwich is now a cornerstone of Subway’s marketing campaign.  In fact, some people within Subway believe that every time a competitor markets a $5 product, the customer thinks of Subway. As a direct result of offering… Read more »

Learning from Beyonce

Posted by & filed under Accounting Principles, Video Updates.

“Learning to sing from Beyoncé” is the way one student explains how it feels to learn about personal finance from the co-founder of a multi-billion dollar hedge fund.  The former banker and trader takes time to teach students from Harlem about personal finance.  His theme is personal responsibility and he believes that the biggest obstacle… Read more »

Avatar Accounting

Posted by & filed under Financial Accounting, Video Updates.

A working knowledge of accounting is helpful for almost any career endeavor. In real estate, for example, brokers must have a thorough understanding of the numbers involved in the decision-making process.  Real estate brokers traditionally determine whether a buyer can make payments to a bank, identify tax benefits of a purchase, and even determine whether… Read more »