Now you see it, now you don’t…Presto!

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According to Axios, there was a 17% drop in international students in the U.S. last year, mostly due to the 28% decline in Indian students and a 24% decline in Chinese students receiving visas. Questions: 1. Is the trend in international students attributable to President Trump’s immigration policy changes and rhetoric? Explain. 2. What are… Read more »

Did you know that Amazon Prime was going to rise to $119 a year?

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According to the Washington Post, Amazon is justifying Prime’s 20 percent price hike, to $119 a year, by saying it is more a valuable service than when the fee last rose four years ago. Questions: 1. How many Amazon customers are Prime members? 2. What did the article (April 27) offer as alternatives or ways… Read more »

Shake, Shake, Shake that Ketchup Bottle!

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According to Bloomberg, the market value of Kraft Heinz is down $50 billion. Its major players, Warren Buffett and 3G Capital (who orchestrated the 2015 merger) for the packaged food giant, need to turbocharge sales or strike a big deal to satisfy Wall Street. Questions: 1. Where is the company trying to find sales growth?… Read more »

Which Card Should I Choose?

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The first credit card offering frequent-flier miles made its debut over 30 years ago. Delta Airlines generated $3 billion from its relationship with American Express in 2017 and expects to hit $4 billion by 2021. Questions: 1. What did the frequent flier airline cards offer in the 1980s? How does that compare to now? 2…. Read more »

Cashing in

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According to Bloomberg.com, Google Chief Executive Officer Sundar Pichai is about to have a very big week. Questions: 1. An award of 353,939 restricted shares he received before a promotion in 2014 will vest. What does this mean? 2. How big it the payout to this executive? 3. How did the award swell in value?… Read more »

Losing Foothold

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According to the New York Times, in recent years, the ranks of state and local employees have languished even as the populations they serve have grown. They now account for the smallest share of the American civilian work force since 1967. Questions: 1. Explain some of the reasons why this is happening. 2. What is… Read more »

Teaming up!

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According to The Week.com, Amazon plans to sell its own smart television with its Fire TV capabilities built in. To help in this endeavor, it has chosen an unlikely partner – Best Buy. Questions: 1. How many models of HDTV’s will the partners start selling this summer? 2. What brand will be sold and what… Read more »

Mesh Lawsuits

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This New York Times article exposes a growing industry that makes money by coaxing women into having surgery — sometimes unnecessarily — so that they are more lucrative plaintiffs in lawsuits against medical device manufacturers. Questions: 1. What is the role of lawyers in this industry? 2. What is the role of marketers in this… Read more »

Big Bad Pharma

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According to the New York Times, Trump administration officials are seeking ways to lower drug costs but target pharmaceutical companies that refuse to provide samples of their products to generic drug companies, making it impossible to create inexpensive generic copies of a brand-name medicine. Questions: 1. Argue both sides of this issue as a good… Read more »

They’re back!

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According to CNN, shares of BlackBerry (BB) were up in early trading Wednesday after the company reported earnings and sales that topped forecasts, led by growth in its software and services business. Questions: 1. Why is this such big news? 2. How is the company making a big bunch of their money? 3. What has… Read more »