Croc Addicts

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According to the New York Times, while other brands that thrived with customers in quarantine have dropped off, sales of the easily slipped-on clogs are up nearly 200 percent since 2019.

Questions:

  1. Why do you think that Crocs were a beneficiary of increased sales even after the pandemic?
  2. How much of its sales does Crocs invest in marketing?
  3. By how much has Croc’s stock price increased since January 2020?
  4. How many followers does Croc have on various popular social media platforms?

Source:

Holman, J. (2023). People Started Buying Crocs During the Pandemic. They Can’t Stop. The New York Times, March 27 (Retrievable online at https://www.nytimes.com/2023/03/27/business/crocs-sales.html)