Now Your Free Perks Are Going to Cost More!

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According to the New York Times, recent changes to restaurant rewards programs at places like Dunkin’ and Starbucks mean that customers must pay more before their perks kick in.

Questions:

  1. Why are these restaurants are changing up the rewards programs?
  2. What caused Dunkin’ to draw criticism across social media when it made changes to its loyalty program in October?
  3. When Chipotle changed their rewards program, how much more did it require loyalty customers to spend in order to get a free burrito?

Source:

Creswell, J. (2023) Restaurant Chains Make It Cost More to Be Loyal. The New York Times, Feb. 28 (Retrievable online at https://www.nytimes.com/2023/02/28/business/restaurant-reward-programs.html)