According to the New York Times, recent changes to restaurant rewards programs at places like Dunkin’ and Starbucks mean that customers must pay more before their perks kick in.
- Why are these restaurants are changing up the rewards programs?
- What caused Dunkin’ to draw criticism across social media when it made changes to its loyalty program in October?
- When Chipotle changed their rewards program, how much more did it require loyalty customers to spend in order to get a free burrito?
Creswell, J. (2023) Restaurant Chains Make It Cost More to Be Loyal. The New York Times, Feb. 28 (Retrievable online at https://www.nytimes.com/2023/02/28/business/restaurant-reward-programs.html)