If you are part of “Generation Zalpha,” there might be an internship in your future!

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According to the New York Times, making TikTok content for brands is the hot new gig and job sites are peppering listings with ads for “TikTok content creator interns.”

Questions:

  1. The article talks about a University of Missouri intern. Where was she working when she produced her hit Tik Tok video?
  2. According to marketers, what is Generation Zalpha?
  3. What companies have recently posted jobs for interns that will help them build their presence on TikTok?
  4. Why does the article say that efforts to recruit young people for a TikTok presence is more unique than that for other social media apps?

Source:

Maheshwari, S. (2023). Wanted: Interns Who Can Make TikTok Hits. The New York Times, Feb. 12 (Retrievable at https://www.nytimes.com/2023/02/12/business/tiktok-interns.html).