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According to the New York Times, CNN profits have slumped for the first time in years.

Questions:

  1. The network is on a pace to drop below its usual profit point. What is this point?
  2. What service did the newly formed Warner Bros. Discovery make when it took over CNN?
  3. What are some of the revenue generating ideas that have been floated for CNN?
  4. What are some of the expense cutting measures that have been taken?
  5. Why is the overall strategy not to emphasize ratings for producers?

Source:

Mullin, B. (2022). Profits Slump at CNN as Ratings Plummet. The New York Times, Aug. 2 (Retrievable online at https://www.nytimes.com/2022/08/02/business/media/cnn-profit-chris-licht.html).

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