Deep Fakes

Posted by & filed under Accounting Information Systems, Accounting Principles, Advanced Accounting, All Articles, Auditing, Behavioral and Social Issues Related to Accounting, Cost Accounting, Ethical Dilemma, Financial Accounting, Fraud Accounting, Intermediate Accounting, Managerial Accounting, Uncategorized.

According to the Washington Post, many people are finding that they cannot trust reviews posted about a health-care provider’s site.

Questions:

  1. What is Fake Review Watch and what have they been doing?
  2. When may posting fraudulent reviews be illegal?
  3. How many actions have been taken against California doctors over the past four years for fake reviews?
  4. What is the estimate (in percentage of total reviews) of the fake reviews for health-care industry businesses?  

Source:

Sydell, L. (2021). Fake patient reviews are making it increasingly hard to seek medical help on Google, Yelp and other directory sites. The Washington Post, June 5 (Retrievable online at https://www.washingtonpost.com/business/2021/06/04/fake-medical-reviews-google-zocdoc-trustpilot/).