According to the Washington Post, after more than 45 years, the Cherokee Nation is asking Jeep to rename its top-selling Cherokee and Grand Cherokee vehicles before the next release.
- What other name changes have been requested for popular products?
- What brought about this movement in consumer goods and services?
- Was a name other than Cherokee ever used by Jeep? When and why was it changed back?
- Do you agree or disagree with the name changes mentioned in the article? Discuss.
Telford, T. (2021). Cherokee Nation to Jeep: Stop using the tribe’s name. The Washington Post, Feb. 22 (Retrievable online at https://www.washingtonpost.com/business/2021/02/22/cherokee-nation-new-jeep-name/)