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According to the Washington Post, after more than 45 years, the Cherokee Nation is asking Jeep to rename its top-selling Cherokee and Grand Cherokee vehicles before the next release.


  1. What other name changes have been requested for popular products?
  2. What brought about this movement in consumer goods and services?
  3. Was a name other than Cherokee ever used by Jeep? When and why was it changed back?
  4. Do you agree or disagree with the name changes mentioned in the article? Discuss.


Telford, T. (2021). Cherokee Nation to Jeep: Stop using the tribe’s name. The Washington Post, Feb. 22 (Retrievable online at