According to the New York Times, Taboola, a company with catchy clickbait links, previously planned to merge with its chief rival. Now it plans to go public on its own.
Questions:
- When do companies advertising through Taboola pay?
- What is the Taboola platform described as?
- What are the concerns that Taboola has in common with other advertisers?
- Where was Taboola started?
- What is Taboola hoping for by going public?
Source:
de la Merced, M. J. and L. Hsu. (2021) Taboola, Purveyor of Clickbait Ads, Will Go Public. The New York Times, Jan. 26 (Retrievable online at https://www.nytimes.com/2021/01/25/business/media/taboola-public-spac.html)