Amazon’s extravaganza sale, Prime Day, is frequented by people who pay annual or monthly fees to be specially treated with more ways to spend. But is this once a year event about really saving money or just being manipulated via behavioral finance?
- According to the article, what is behavioral finance?
- According to the article, the offer of a discount makes people do what?
- What tips did the article offer regarding curbing your enthusiasm for discount deals?
- In your opinion, what was the most interesting issue in the article?
Singletary, M. (2020). The dirty secret of Amazon Prime Day: Shoppers aren’t saving as much as they think. The Washington Post, Oct. 13 (Retrievable online at https://www.washingtonpost.com/business/2020/10/13/amazon-prime-day-savings/)