Posted by & filed under Accounting Information Systems, Accounting Principles, Advanced Accounting, All Articles, Auditing, Cost Accounting, Ethical Dilemma, Financial Accounting, Intermediate Accounting, Managerial Accounting, Uncategorized, Video Updates.

Amazon’s extravaganza sale, Prime Day, is frequented by people who pay  annual or monthly fees to be specially treated with more ways to spend. But is this once a year event about really saving money or just being manipulated via behavioral finance?


  1. According to the article, what is behavioral finance?
  2. According to the article, the offer of a discount makes people do what?
  3. What tips did the article offer regarding curbing your enthusiasm for discount deals?
  4. In your opinion, what was the most interesting issue in the article?  


Singletary, M. (2020). The dirty secret of Amazon Prime Day: Shoppers aren’t saving as much as they think. The Washington Post, Oct. 13 (Retrievable online at