According to the New York Times, Delta Airline’s foray into oil refining in 2012 illustrates some of the reasons that the business was in trouble even before the pandemic.
Questions:
- What was the bold experiment that Delta Air tried?
- What were the flaws in Delta’s strategy?
- What is the most immediate concern of the refinery executives?
Source:
Krauss, C. and N. Chokshi. (2020). Delta Air Lines Bought an Oil Refinery. It Didn’t Go as Planned. The New York Times, August 10 (Retrievable online at https://www.nytimes.com/2020/08/10/business/energy-environment/delta-oil-refinery-jet-fuel.html)