According to the New York Times, Delta Airline’s foray into oil refining in 2012 illustrates some of the reasons that the business was in trouble even before the pandemic.
- What was the bold experiment that Delta Air tried?
- What were the flaws in Delta’s strategy?
- What is the most immediate concern of the refinery executives?
Krauss, C. and N. Chokshi. (2020). Delta Air Lines Bought an Oil Refinery. It Didn’t Go as Planned. The New York Times, August 10 (Retrievable online at https://www.nytimes.com/2020/08/10/business/energy-environment/delta-oil-refinery-jet-fuel.html)