Back in 2016, the New York Times called Blue Apron, the meal-delivery service, “the Starbucks of the meal-kit business.”
- What are some of the reasons why Blue Apron did not disrupt grocery shopping for overworked millennials?
- At one point, how many meals was Blue Apron selling per month?
- In 2017, what did Bloomberg call Blue Apron’s IPO and why?
Crowley, C. (2020) What, Exactly, Is Going on With Blue Apron? The New York Magazine, Feb. 21 (Retrievable online at https://www.grubstreet.com/2020/02/whats-going-on-with-blue-apron.html)