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Back in 2016, the New York Times called Blue Apron, the meal-delivery service, “the Starbucks of the meal-kit business.” 


  1. What are some of the reasons why Blue Apron did not disrupt grocery shopping for overworked millennials?
  2. At one point, how many meals was Blue Apron selling per month?
  3. In 2017, what did Bloomberg call Blue Apron’s IPO and why?


Crowley, C. (2020) What, Exactly, Is Going on With Blue Apron? The New York Magazine, Feb. 21 (Retrievable online at