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Ryan Fresen is a sneaker reseller who said he brought in around $110,000 in profit in 2019 from the business he runs out of his bedroom.


  1. What are key factors in Ryan Fresen’s success?
  2. How does Fresen typically sell his sneakers?
  3. What does Fresen typically use to organize his business?
  4. Has Fresen had his share of fraudulent accounts/transactions?


Ciment, S. (2020) A 24-year-old entrepreneur who said he made $110,000 reselling sneakers last year revealed his detailed spreadsheet for organizing and growing his business. Business, Feb. 17 (Retrievable online at