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Elizabeth Finkelstein grew up in a historic home and watched her parents restore it. Now she is turning what she knows (and her passion) into a business.


  1. What is the name of her business and what does it do?
  2. What are the 3 tips she gives everyone, who want to follow their passion?
  3. What does Finkelstein say is the key to competing and being a success in social media?


Brandt, L. (2020). A New York woman turned her passion for old homes into a business that has more than 1 million followers on social media. Here’s how she did it — and her 3 tips for anyone trying to do the same., Feb. 10. (Retrievable online at