Darkness Expands

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Kroger, one of the largest supermarket chains, is partnering with an Indianapolis startup called ClusterTruck in order to open delivery-only kitchens, known as  “dark” or “ghost” kitchens in Indianapolis, Columbus, and Denver.

Questions:

  1. What is the new Kroger concept called?
  2. Who do they see as their competitors and their advantage over competitors?
  3. According to the Taylor article, what fast-food chains have partnered with dark kitchens?
  4. Why do you think the delivery-focused restaurants are expanding?

Sources:

Peterson, H. (2019). The nation’s largest supermarket is opening ‘dark’ kitchens to offer free delivery of restaurant-style meals within 7 minutes of preparation. Businessinsider.com, Dec. 2 (Retrievable online at https://www.businessinsider.com/kroger-opens-dark-kitchens-to-offer-free-meal-delivery-2019-12)

Taylor, K. (2019). ‘Ghost kitchens’ are taking over fast-food chains from Chick-fil-A to Wendy’s. Businessinsider.com, Oct. 12 (Retrievable online at https://www.businessinsider.com/chick-fil-a-wendys-ghost-kitchens-growth-2019-10)