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Kroger, one of the largest supermarket chains, is partnering with an Indianapolis startup called ClusterTruck in order to open delivery-only kitchens, known as  “dark” or “ghost” kitchens in Indianapolis, Columbus, and Denver.


  1. What is the new Kroger concept called?
  2. Who do they see as their competitors and their advantage over competitors?
  3. According to the Taylor article, what fast-food chains have partnered with dark kitchens?
  4. Why do you think the delivery-focused restaurants are expanding?


Peterson, H. (2019). The nation’s largest supermarket is opening ‘dark’ kitchens to offer free delivery of restaurant-style meals within 7 minutes of preparation., Dec. 2 (Retrievable online at

Taylor, K. (2019). ‘Ghost kitchens’ are taking over fast-food chains from Chick-fil-A to Wendy’s., Oct. 12 (Retrievable online at