How has Microsoft avoided the Big Tech Backlash

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According to the New York Times, while Google, Amazon, Apple, and Facebook faces regulator scrutiny, Microsoft, which is worth more than all of these four combined, watches from the side-line.

Questions:

  1. According to this article, what has Microsoft learned from past antitrust investigations?
  2. How do market shifts and the evolution of Microsoft’s business over the years help explain the transformation?
  3. According to the article, which Microsoft CEO has helped Microsoft undergo a corporate personality change, becoming more outward looking and seeking the views of policymakers, critics and competitors?

Source:

Lohr, S. (2019). How Top-Valued Microsoft Has Avoided the Big Tech Backlash. The New York Times, Sep. 8 (Retrievable online at https://www.nytimes.com/2019/09/08/technology/microsoft-brad-smith.html )