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According to the New York Times, the man, James Daunt, who will soon try to revive Barnes & Noble once spent weeks arguing with a bookstore shelving designer that the correct angle of tilt for a shelf is three degrees, because books catch more light and attention on shelves below eye level.


  1. Which bookstore chain does Mr. Daunt operate and where is it?
  2. What is the percent margin on sales for Daunt’s chain?
  3. How many of Barnes and Noble’s stores have closed since 1997 and how many are left operating currently?
  4. Discuss the market share of Amazon, Barnes and Noble, and Daunt’s bookstore chain. How do they compare?


Segal, D. (2019). Can Britain’s Top Bookseller Save Barnes & Noble? August 8 (Retrievable online at